The pandemic brought the world to a standstill to say the least. Where, it had a negative impact on most aspects of life, it also gave some positive aspects. One of them is the increased pet ownership by people during the pandemic, People started keeping pets during COVID lockdowns to keep them company at home, when there was nowhere to go. This increase in pet ownership has helped support growth and innovation in the pet food.

Just as individuals have been concentrating on preventative health measures for themselves, there was also a great awareness regarding the health of their pets as well.

Let us have a look at some of the most popular trends in pet food.

Premiumization of Pet Food
There is an increasing demand for premium-quality pet food, with the increase in the number of pet owners. There is still a considerable increase in new products of natural pet foods. In the US, over 33% pet owners want natural pet foods.

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High quality of pet food is one more aspect of premiumization. This may comprise pet food with meat, the nonattendance of animal byproducts, or just human-grade ingredients. Most of the pet food purchasers in the U.S. want premium pet food products, even if they are a bit expensive.

Pet Foods Promoting Sustainability
Pet foods that that have the benefits regarding sustainability are also in trend all over the world. The new pet food products have ethical claims or environmental claims. Younger pet owners will continue to boost this trend at a global level.

Sustainability claims comprised, vegan, plant-based, non-GMO, free-range, pasture-raised, and wild-caught. Some brands are also including crickets and spirulina. More sustainable packaging, for instance, recyclable or produced with partly renewable materials is another approach, which is put to use for appealing pet owners all over the world.

Addressing the preferences of pet owners for sustainable pet foods will become more and more important in the future. These products make pet owners feel good, and also help build trust for a particular brand.

Coming to a Concrete Conclusion
The increasing number of pet owners all over the world and the demand for pet food is directly proportional to each other. So, with the number of pet owners growing, especially after the pandemic powers the requirement for pet food.