Learn how TikTok tries to steer clear of echo chambers and obtain other helpful insights into the platform's inner-workings. Plunge into the mind-boggling realm of TikTok's algorithm!
Fans of the band Moz, howdy, and welcome to this week's installment of Whiteboard Fridays! Have you ever felt like TikTok is reading your mind? I am known by the name Lidia Infante. I'm the Senior SEO Manager here at Sanity, and I'd like to talk to you about the ways in which TikTok provides you with the content that you enjoy viewing.
What do you like? They are attempting to keep you logged into the application for the longest period of time possible. Therefore, it is necessary for them to determine your preferences. What strategy do they intend to use? When you sign up for the service, you will be asked for some demographic information.
TikTok is going to get the information about what you might enjoy seeing on your For You page based on the topics that you engage with or don't engage with from the first For You page. After that, they are going to look for additional topics that are associated with the ones that you have shown interest in previously. One of my favorite hobbies is cross-stitching, for instance. Because TikTok recommends them to me, I end up using the app for far longer than I ought to. Another source of information can be found in the profiles that you are following and the subjects that are of interest to them or that they discuss.
What this means is that whenever you search for a hashtag, click on a hashtag, make a TikTok search, search for a user or a trend or a TikTok sound, that is all giving strong information to TikTok about what you like. This is because making a search or diving deeper into the content of a sound is a much more complicated behavior than simply scrolling past on your For You page. TikTok uses this information to provide you with more relevant recommendations.
What exactly is the point of this content?
Since they are aware of your preferences, they are able to provide you with content that is related to those interests
But first, they need to gain an understanding of the subjects covered by the content that is stored in their database of content
Therefore, literally speaking, TikTok can see the content of your content thanks to its visual AI
Can you tell me what the items are that are in there
Is there a human face? Is there a canine present? Is there a seat available? They will be able to perceive and comprehend everything that is going on. Another strong signal is going to be the text overlay that you put on your TikTok content, whether you have any notes or any content put on there or whether you are manually entering the captions. If you have any notes or any content put on there, then this is going to be the case.
That topic will be discussed once more later. I'm referring to the sound of your actual voice, the words that you're saying, or the background noise that helps to place the context of what you're sharing.
The TicTac sound is the next one on our list. If you use a TikTok sound that is associated with a trend or a topic, you are also providing TikTok with information about what your content is, what the emotional tone of your content is, and so on. TikTok may use this information to personalize and improve its services.
How satisfying is the material
Therefore, you can anticipate that they will only show you the very best of the content that they have to offer
They are going to have to determine whether or not the content that they possess is of any value
What strategy do they plan to use to accomplish that
Engagement is going to be one of the metrics that they use in addition to others. Therefore, TikTok is going to use the engagement of users who have expressed interests that are comparable to yours in order to make predictions about your potential engagement and how much you are going to like the content. Additionally, they are going to prioritize the production of native content.
Additionally, the language that the content is presented in is very pertinent to the discussion. You will be asked during the registration process for TikTok and the creation of your profile to specify the languages that you are fluent in as well as your preferred language. TikTok is able to comprehend this as well on the basis of your behavior. Then, the device that you're using and the strength of your connection also help TikTok serve you lighter content and shorter content when you're potentially on a train or when you don't have as good of a connection to actually have a good viewing session.
TikTok does not want certain content displayed on their For You page, so please do not submit it. Any content that was generated by a user who has indicated that their date of birth is less than 16 years old will not be considered for inclusion on the For You page. Do not give your brand account a date of birth of when it was founded if you are attempting to be cute about it because nobody is going to see it. They are concerned about their own safety and therefore do not want to see any QR codes in there. You do not know whether that QR code will take your users to a website that contains unwanted advertisements or to a website that contains pornographic or violent content.
Any behavior that could be considered harmful or violent will not be tolerated and will not qualify you for the For You page. Content that serves as an engagement bait is ineligible for inclusion on the For You page. Therefore, content that attempts to trick users into engaging with it despite the fact that they do not actually naturally want to engage with it will be demoted from the page and removed entirely. On TikTok, users are not permitted to use this kind of engagement bait in their videos. Another type of content that they will not allow on their For You page is that which depicts tobacco products in any way.
Is it possible for TikTok to burst the bubbles?
TikTok is working hard to avoid creating an echo chamber for its users while still providing them with content that will appeal to them and encourage them to continue using the platform.
TikTok is attempting to solve this issue in a number of different ways, one of which is by populating your For You page with content from unknown creators and interests that you have never encountered before. At first, they stated that they did this approximately 10% of the time, but there are no current numbers regarding this activity.
You quickly scroll down the page as soon as you find something on your For You page that does not seem to fit in quite the right way. When we are navigating the website, we experience a phenomenon that is analogous to that of banner blindness. Even though we have a general idea of what an advertisement looks like, we rarely look in that direction. It has the same kind of effect.
Therefore, it is not sufficient, but one must acknowledge that they are making an effort. com.
